College and University Athletic Departments



College Athletic Departments and Alumni Groups Navigating the NIL space here in Canada can be confusing and daunting for athletic departments.

But NIL is an opportunity to support your student-athletes by showing them you are open to helping them make some extra dollars while representing your school on the athletics field/court.

For those student-athletes that are willing to engage in NIL, this can help them and their families with the affordability of attending your school and playing varsity sport.

The Actuate Agency can help you every step of the way.

From policy creation, education sessions with administration, team presentations to athletes and coaches and helping add value to your present and future sponsorship revenues. 


education sessions with administration


team presentations to athletes and coaches

One of the more successful areas of athlete support that NIL has created has been with the alumni and booster groups at NCAA schools.

These groups are called collectives and can be formed by sport/team or the entire athletics program. Collectives are a new exciting way to engage alumni to directly support the athletes on the team they played for.

By supporting an athlete’s NIL, you can form a personal relationship with that athlete which is much more impactful for both the athlete but also the alumnus compared to the traditional ways of giving.

One that you may choose to benefit your business, your charity of choice or something else that is important to you. NIL is an opportunity to be creative in how you want to support the student-athletes.

The actuate Agency can help your group of alumni and supporters set up a collective and manage it with you. Let you know the best ways to make an impact on the sport and team you love. 

Contact us for more information on how we can help bring NIL to your athletic department, teams and athletes.