College Recruitment Education for Athletes, Teams, and Organizations
Navigating college recruitment can be overwhelming for athletes and their families. At the Actuate Agency, we simplify the process and shift the mindset: think like a coach.
Led by Hall of Fame coach Terry McKaig, our recruitment presentations and workshops are designed from the inside out — giving athletes the tools, strategies, and insights that coaches are actually looking for.
What gets their attention. What makes you stand out. What moves you up their list.
Through candid advice, clear action plans, and behind-the-scenes coaching perspective, we help boys and girls across all sports understand how to take control of their recruitment journey — and put their best self forward.
Why Our Approach is Different :
- Coach’s Perspective:
Delivered by a coach who’s sat on the other side of the table — evaluating, recruiting, and building championship teams for over two decades. - What Coaches Want:
Learn what truly matters beyond stats: leadership qualities, communication, character, effort, and coachability. - Strategic Communication:
How to get noticed and stay top-of-mind with recruiters — without relying only on highlight reels or generic outreach. - Confidence Through Clarity:
We give athletes a roadmap so they can approach the process with confidence, purpose, and the right mindset.
Perfect For :
- Male and female athletes
- Any sport (baseball, softball, soccer, volleyball, hockey, football, etc.)
- Athletes and families serious about college opportunities
- Teams and organizations wanting to educate their athletes on how to succeed in recruitment